How to Create an Effective SEO Strategy for Your Local Business
Maintaining an online presence has become much essential for any business today. Specifically, after the pandemic, many small and medium-scale enterprises were forced to change their operations or find new sources of revenue. Digitalisation is no more an option but a compulsion to survive. This transformation to the digital world brought many changes and effectively raised the challenge of how to get found online due to increased competition. Companies with a fixed geographical location preferred moving to Local SEO. Before diving into the Local SEO strategy, let us first understand its concept. Local SEO is not mandatory for every enterprise; only corporations that serve a specific geographic location (or several) need it to attract potential customers to their online or offline stores. Google also considers various local search ranking signals before ranking a store on its MapPack. It is always better to hire a Digital Marketing Agency to productively handle the SEO and digital ...