Where to Invest in Digital Marketing if Your Budget is Limited?

Is your website generating enough traffic? Are you able to convert your prospects into customers? If your answer to any of the above questions is a “NO”, you need to invest in a specific marketing technique.

Let us first go through the concept of Digital Marketing. It involves advertising proposed through digital channels to promote brands. Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, and Content Marketing are some common types of online marketing.

Opting for an effective Digital Marketing technique is crucial for any enterprise. Any organisation can not achieve its goals unless it picks one. A common question that prevails in the mind of entrepreneurs is which one to choose for their business. The choice becomes even more complicated when your budget is limited.

Top 4 Digital Marketing Strategies for Limited Budget

Let’s have a look at the top 4 digital marketing strategies that your organisation can choose when your budget is limited:

1. Spread out to Local SEO 

You must have noticed whenever you search for a brand or service that Google Local Business is the first thing that pops up on the result page. 

According to Google, 46% of total internet searches have local intent. Local SEO is necessary for someone who serves a specific geographic location. For instance, Bars and restaurants, Pet services, Real estate brokers and agents, Law firms and lawyers, and plumbing services all require Local SEO to perform well in their sectors. 

Local SEO assists in turning your prospects into customers. Moreover, you must also update your information on Google Business Profile (formerly known as Google My Business). It will help your customers locate your store on Google Maps.  

2. Generating SEO Content

One of the most efficient ways to attract organic traffic to your website is to generate SEO content. Product pages can bring prospects to your online store, given that your content is well-optimized. 

You need to rely on other sources to keep your customers engaged because the product pages are specified for a web store. One of the best SEO content writing techniques is writing regular blogs for your website.

Blogs assist your prospects in the exploratory phase. Attaching direct backlinks to the product on articles will make them more confident in initiating a purchase. What’s better than getting the information and the product from the same source?

3. Focussing on Off-Page SEO

Off-Page SEO is an equally effective digital marketing strategy that affects your Google rankings. When other sites point out your store, it forms a signal for Google algorithms to raise your result page rankings.

Although you must remain extremely careful while selecting a host for Off-page SEO. When suspicious websites point at your store, your search page rankings may get adversely affected. Hence, it becomes necessary to get sites with a high domain authority to link to you.

We recommend considering websites with .edu or .gov for this purpose as they are reputed as trustworthy and will result in increasing your position on the result page. Additionally, you must choose sites with a higher domain authority for backlinking.

4. Social Media Marketing

Social Media Marketing is one of the most popular techniques of digital marketing. You just need to select the appropriate social media platform where you can attract the most customers.

Some of the common social media platforms include Facebook, Instagram, LinkedIn, Twitter, and YouTube. It is futile for a business to maintain a presence on every social media platform as it becomes more complicated to handle operations. 

If you own an online B2B store, it would be best to consider LinkedIn for marketing. Whereas, for a B2C store, it is vital to choose the right platforms for advertising. Although you require a whole team to manage social media marketing that consists of content writers, videographers and graphic designers.

Last Verdict

We hope this comprehensive guide helped you understand the different channels to consider for digital marketing. Digital marketing is not something that everyone can handle efficiently, especially when you are running tight on budget. It's always better to outsource digital marketing services as it is a cost-effective method.

Are you struggling with the digital marketing strategy of your business? Contact us today to get the best Digital Marketing Services. We at Tech9logy Creators have experts who will guide you to choose the finest digital marketing strategy as per your business needs and help in implementing the same.